Evangelism is the heartbeat of the Church. It is the very mission Jesus entrusted to His followers—to go into all the world and preach the Gospel. Yet, in many churches today, evangelism has taken a back seat to programs, entertainment, and internal maintenance. For Dag Heward-Mills, however, evangelism is not an optional ministry—it is the foundation of church growth.

The success and size of his church movement are not the results of marketing gimmicks or trendy methods. They are the fruit of aggressive, consistent, and Spirit-led evangelism. His life and ministry have shown that no church can grow into a mega church without reaching the lost. Evangelism is not just a tool—it is the engine that drives expansion.

A Soul-Winner at Heart

Dag Heward-Mills is first and foremost a soul-winner. Before he was a pastor, a bishop, or a teacher, he was someone who shared the Gospel with passion. His earliest ministry involved preaching to small groups, going from dormitory to dormitory, standing on streets, and engaging people one-on-one about salvation. That fire has never died.

His personal commitment to soul-winning has become the culture of his entire church. Leaders and members alike are taught to value evangelism, not as a task for a few, but as the responsibility of every believer. This mindset has created churches that are constantly reaching out and growing.

Mass Evangelism and Crusades

One of the distinctive aspects of Dag Heward-Mills’ evangelistic strategy is the large-scale crusades. Through the Healing Jesus Campaign, he has taken the Gospel to cities, towns, and villages across multiple nations. These open-air crusades draw thousands, and many come to Christ through the clear preaching of the Word, accompanied by miracles, healing, and deliverance.

The impact of these crusades is twofold. Firstly, they bring in massive harvests of souls. Secondly, they establish the foundation for new churches to be planted or existing ones to grow. Evangelism doesn’t end with the crusade—it continues in the churches that disciple and nurture the new believers.

Daily, Lifestyle Evangelism

While mass crusades are impactful, Dag Heward-Mills also emphasizes personal evangelism. He teaches that evangelism is not an event—it’s a lifestyle. Every believer is expected to witness, not occasionally, but consistently. Members are trained to share the Gospel at work, in their neighborhoods, in taxis, in marketplaces—wherever people can be found.

This culture of everyday soul-winning has caused churches under his leadership to grow organically. Each member becomes a mini-evangelist, bringing people into the church and helping them grow in faith. Evangelism is not for the elite—it is for everyone.

Teaching Evangelism as a Doctrine

Another reason evangelism is so effective in Dag Heward-Mills’ ministry is because it is taught systematically. He doesn’t just inspire people to evangelize—he teaches them how. Books like Tell Them and How You Can Become a Soul Winner provide practical steps, biblical backing, and spiritual encouragement to equip every believer to share the Gospel.

Evangelism is preached from the pulpit, taught in classrooms, practiced in the field, and discussed in leadership meetings. This doctrinal emphasis ensures that evangelism is not forgotten or sidelined—it remains central to the life of the church.

Linking Evangelism to Church Growth

Dag Heward-Mills has made it clear that church growth is not a mystery. It is the direct result of evangelism. His teachings draw a clear line between reaching the lost and seeing the church grow. If churches are not growing, they are likely not evangelizing.

This clarity has produced churches that don’t just sit and wait for visitors—they go out to find them. The growth of his churches can be directly traced to this unwavering commitment to evangelism. From small gatherings to mega congregations, the principle is the same: preach the Gospel and the church will grow.

Conclusion

The importance of evangelism in building a mega church is clearly seen in the life and ministry of Dag Heward-Mills. Through personal soul-winning, mass crusades, doctrinal teaching, and a culture of outreach, he has laid the foundation for explosive and sustained church growth.

His life is a reminder that the Church’s mission has not changed. If we want to see our churches grow, our communities transformed, and our nations reached, we must return to evangelism. It is not just a department—it is the very heart of the Church.