Dag Heward-Mills has never hidden the secret to the growth of his churches—it’s evangelism. He has built a massive ministry, not by simply attracting Christians from other churches, but by reaching the unreached. Evangelism is not a seasonal emphasis or a once-a-year event. It is a daily culture, a lifestyle, and the foundation upon which everything else rests.

He preaches it, lives it, and leads it. Whether through personal soul-winning, mass crusades, or structured outreach systems in his churches, he has made evangelism the heartbeat of the ministry. Without evangelism, there would be no mega church. Without the lost being reached, there would be no disciples to train. That’s why in his ministry, everything begins with reaching people.

Raising Soul Winners

One of the ways Dag Heward-Mills has ensured sustained church growth is by raising soul winners. In his churches, evangelism is not left to a few enthusiastic individuals or a dedicated team—it is expected of everyone. Church members are trained to share their faith, lead someone to Christ, and follow them up until they are established in church.

Books like Tell Them and The Art of Soul Winning have been instrumental in shaping the soul-winning mindset across his churches. Through these resources, he breaks down evangelism into simple, doable steps, making it less intimidating and more accessible for the average believer. The result is an army of soul winners who multiply themselves every week.

Evangelism That Translates to Discipleship

The strength of Dag Heward-Mills’ evangelistic approach is that it doesn’t end at the altar. Every soul won is followed up, discipled, and nurtured. The churches have systems in place to ensure that new converts are not lost. They are invited to new believers’ classes, assigned to shepherds, and integrated into the church family.

This model transforms new believers into active members and eventually into leaders. It creates growth that is organic, lasting, and spiritually strong. Evangelism becomes the starting point for raising a new generation of committed followers of Christ.

Mass Crusades and Local Evangelism

Dag Heward-Mills has taken evangelism to another level through his Healing Jesus Campaign. These large-scale crusades bring the Gospel to thousands in towns and villages across Africa and beyond. Through these crusades, entire regions have been introduced to Christ, and local churches have been planted to care for the new believers.

At the same time, local churches continue their own outreach efforts through community evangelism, school ministry, hospital visitations, and personal outreach. This combination of mass and personal evangelism has created a movement where the church is always expanding, always reaching, always bringing in new souls.

Evangelism as a Measure of Success

For Dag Heward-Mills, success in ministry is not measured by fame, buildings, or social media influence. It is measured by how many people are being saved. That’s why his focus never shifts from soul-winning. He constantly reminds his pastors and leaders that the primary reason the church exists is to fulfill the Great Commission.

He has built a mega church by obeying a mega calling—go into all the world and preach the Gospel. Every church under his leadership carries this same assignment, and every leader is accountable for producing fruit that remains.

Conclusion

The importance of evangelism in building a mega church cannot be overstated, and Dag Heward-Mills has shown that when evangelism is prioritized, church growth follows. His ministry is a testimony that God’s plan for growing His Church is still effective: preach the Gospel, win the lost, and make disciples.

Through a relentless focus on evangelism, he has built more than a large church—he has built a soul-winning army, a global mission, and a spiritual legacy that continues to bring people into the Kingdom of God.